Since Loco made it’s very first SUP the brand has always been about setting trends not following the status quo! We consistently innovate with bigger brands imitating our boards, design aesthetic and constructions. Part of our success stems from our team’s years of water time across SUP, Surfing, Kite Boarding & Windsurfing, a creative approach to product design and branding as well as our ability to stay abreast of the latest developments in advanced hull dynamics. Now fuse this with a team of world class custom shapers and you have a dangerously exciting think tank who’s vision has always been to produce to the best SUP, Surf and Kite boards in the world!
Our constructions have always been centred around making our SUP, surf and kite boards as light and as durable as possible using the best materials. We insist on a rigorous quality control regime to ensure Loco’s reputation for making some of the world’s most exciting boards isn’t compromised but cheap, lack-lustre lay ups! There are ‘vaguely similar’ looking boards available at bargain basement prices but their finish and weights are what we’d generally consider unacceptable. Our mission has always been to supply premium construction boards at trade prices which gains us more repeat custom year on year than any other brand. With a 12 month no quibble warranty our customer service goes above and beyond what your local retailer will offer you and you’ll typically save £350-800 on a like for like construction from Starboard, Fanatic or Naish!
Alongside head honcho Joe’s life long passion for all things water Loco has built a solid team of SUP, surf and kite collaborators; some paid, some along for the ride, some just stoked to be part of home grown UK water sports brand that’s not afraid to take on the might of much larger multi-national players. Each Loco team member has their own area of expertise, with some it’s board shaping, others fin configuration, some contribute to the design process and others help with content creation. One thing is guaranteed, we’re all just as stoked about what we’re doing now as we were the day our first container of all-round SUPs rocked up back in 2012! With many of our riders chasing podiums in 2016 and with a world first with our concave railed short SUP we’re definitely the brand to watch.

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