JOE THWAITES

JOE THWAITES

CEO / Founder
Forged from North East steel, Joe has a reputation for testing himself in strong wind and big waves. With a background in surfing, windsurfing and as one of the original UK SUP surfing pioneers it’s no wonder Loco is so performance-focused. He continues to push the R&D envelope consistently innovating ahead of larger brands. He’s also a strong believer in developing new talent as evidenced by his grom programme and team rider and ambassador appointments.
NIKKI GRAHAM

NIKKI GRAHAM

Top UK Ladies Paddle Surfer
Nikki loves all things water including kitesurfing, surfing & competitive SUP. Working in an outward bound centre she’s not only a ripper but a great paddle sports coach too. With a top 3 UK Ladies ranking this girl can certainly twist giving many of the men something to think about!
JONATHAN SLATER

JONATHAN SLATER

Destruction Tester
Jonny is a fearless big wave ripper. Whether he’s kiting, SUPing or surfing he’s all about the pushing himself in conditions others wouldn’t entertain. With a mag cover about to drop from his recent Bali mission we can’t wait for his next snaps from a firing Cabe Verde over Christmas. He’s a mad off the water as he is on – Loco certified!
DOUG PATON

DOUG PATON

RACER & SUP SURF AMBASSADOR
Another original supporter from our early days who hung up his ambassador paddle for 18 months while he was busy with life. Doug is a multi-discipline charger, useful on a windsurfer, surfboard and SUP. We’re amped to have him back on the team as he always produces great content from his trips around the Scottish Highlands and there’s even talk of improving his SUP, Bike Run performance for 2017.
OLLIE LADDIMAN

OLLIE LADDIMAN

MENS #2 UK SUP SURFER
Ollie’s been on everyone’s grom radar for the last few years so we weren’t surprised when he finished 2nd in the Mens Nationals in 2016. Despite now riding a custom he’s stoked to use our Pro Carbon Paddles. When he’s not charging his home breaks in Wales or competing in UK/Euro comps he travels all over in search of waves of consequence with Dad, Steve.
CHRISTOPHE 'BURGY' VERGER

CHRISTOPHE 'BURGY' VERGER

French Charger
Pacific Islander now living in SW France. When he’s not playing Dad Burgy is a competition paddle surfer currently sitting in the French top 20. Invaluable product feedback and produces great video content when he’s not shredding on his 8’2” El Diablo
NEIL CRAIG

NEIL CRAIG

Scottish SUP Surfing & Race Champ 2016
Neil does it all. Holds his own on a surfboard, race SUP and Surf SUPs as well as dabbling with windsurfing too. He’s a full on crossfit beast which is evident whenever he’s racing his 12’6” Motion or powering through 20 minute SUP surf heats on his Loco El Diablo.
INDIA PEARSON

INDIA PEARSON

SUP YOGA TEACHER
 India is a qualified yoga teacher with love for the sea. Last year she took her yoga practice off the mat and onto water, launching SUPYoga in her home town of Folkestone, Kent. In 2016 she also started teaching SUPyoga at events around England with GlideSoul. When not teaching yoga India enjoys getting out on the SUP and exploring the beautiful Kent coastline, and still gets down to Cornwall as much as possible to surf.
IAN CORMACK

IAN CORMACK

SUP EXPLORER
 Scottish based paddler Ian has a long history in pretty much all water sports.  He now spends most of his time conjuring up challenging iSUP expeditions and looking for new places to paddle . In 2016 as part of a team he completed a number of SUP firsts including the 90 mile Argyll Sea Kayak Trail , 3 Lakes Challenge ( England . Scotland and Wales longest lakes in 24 hours ) and Magnificent 7 ( Scotland 7 longest lochs in 7 days ).
PHIL MAY

PHIL MAY

SUP RACE & SURF AMBASSADOR
Phil is a long standing supporter and was our original racer but as time’s gone on he’s moved into more of ambassador/demo role across race and surf which suits his family lifestyle a bit better. That said he tells us he’s training hard for the 2017 Race season and his surfing seems to be coming along nicely using our Inca nose rider.
KERRY POWELL

KERRY POWELL

SUP RACER & PADDLESURF AMBASSADOR
 Kerry Powell hailing from the North East but calling Cornwall ‘home’ for the time she is in the UK when not travelling for surf and sunshine. An ISA qualified Surf and ASI qualified SUP instructor she is most at home in the ocean however she can be found judging at the UK and European SUP and Surf championships. Kerry has been recently involved behind the scenes in the European SUP arena spending most of her time photographing and writing about SUP. This year sees her take to the water for herself and along with her coaching and drive to inspire women into the sport we look forward to her spreading the Loco vibes.
LELLA HEATHCOTE

LELLA HEATHCOTE

SUP Racing Grom
With some race podiums already to her credit in 2015/16, Lella is a grom with huge race potential for 2017’s UK SUP Clubs series. She’ll also be flirting with the surf side of SUP having just recently acquired a 7’4” Short SUP to test herself in some Cornish waves. When she’s not paddling and drinking blue wicked (joke) Lella is a studious A level pupil or at least her Dad likes to think so.
STEVE LADDIMAN

STEVE LADDIMAN

SUP Ripper
Steve and son Ollie put the miles in getting us primo content from around the UK and Europe. He also windsurfs to a high standard like many of the team. Nice bloke and popular with single Mums!
WILL HASLAM

WILL HASLAM

Team Grom
Will dabbles in surf, kite surfing, windsurfing and competitive SUP surfing making him a great all-rounder. He’s definitely one to watch over the next couple of seasons.
TINA TAVARES

TINA TAVARES

PORTUGUESE SUP SURF AMBASSADOR
South African/Portuguese – been in water sports since forever, body board, wakeboard, kite. Came back to waves after a long time out but with big passion in surfing and SUP wave (though dabbled in race) Fav things to do is find uncrowded spots peaks in Portugal. Fun and crazy times with laughter is my kind of thing. (side kick David Gomes Silva )  Too much unexplored beauty with endless coast lines;  beach breaks to lakes and rivers.
AINA UNANDER

AINA UNANDER

Swedish Race & SurfGrom
Aina: 9 years old from southwest Sweden. Allround surf interest with special interest for SUP and skimboarding. Bronze medalist 2016 Swedish Championships girls 0-14.
LAURA TRUELOVE

LAURA TRUELOVE

SUP Surfer
When she’s not studying towards an MA or writing her travel blog, Laura surfs and paddle surfs around the Gower Peninsula. She’ll be competing in the BSUPA SUP Surfing Series in 2017. Laura is also very active with Surfers Against Sewage which we all highly praise her for. She rides an el Diablo 7’9” surf SUP.
TOBY EDMUNDS

TOBY EDMUNDS

SUP, Surf & Kite Ambassador
In between saving lives our in-house Quack enjoys all things water sports. A former windsurfing coach on Tiree working for Wild Diamond Toby’s very handy with a sail erring towards freestyle and waves but he also holds his own on a SUP and kite board. He’ll be jousting for ISA qualification places for 2017’s Danish event for sure!
MATTIAS UNANDER

MATTIAS UNANDER

SWEDISH SUP RACER
Mattias: Orthopaedic surgeon, longtime windsurfer gone SUP crazy. 2016 Swedish Champion Amateur race class.
LAURA EDMUNDS

LAURA EDMUNDS

SUP & Kite Team Rider
Laura shares husband Toby’s love of the water and excels at kite surfing and sailing when she’s not flexing her legal eagle wings. She’s also taken to SUP and prone surfing more recently and we hope to see more competitive action from her in 2017. She definitely has a chance of making the ISA worlds in Denmark later in the year so watch this space for more from Laura.