Loco Surfing at El Cotillo

The Canarian SUP Debacle

The Canarian SUP Debacle Heading back to Fuerteventura after a couple of years' break was always going to be a challenge as shortly after my last visit life started to unravel. A combination of stress, some healthier life choices (after many years of not to so healthy life choices), a seriously ill parent and moving house lead to massive panic attack at the side of the road which resulted in ongoing anxiety, an irregular heartbeat and a bout of depression....

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Loco 14' Carbon Motion Race SUP

Join Loco’s Stand Up Paddle Boarding Team

As some of you may know it's been a challenging 18 months health-wise for Loco front man Joe, consequently the usual levels of SUP stoke and team talent harvesting have had to take a backseat regrettably. Thankfully he's now back in the room and looking to drive things forward for the rest of this season and into 2020 and beyond. If you can see yourself as a Loco brand ambassador and are well-versed in self-promotion across social media we...

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Loco's SUP Surfing Review of Las Americas Tenerife

Loco’s SUP Surfing Review of Las Americas, Tenerife

As most of our fans will already know Loco boss Joe usually jets off somewhere sunny for some winter waves when the UK SUP season quietens down. Having visited the brand's spiritual home in Fuerteventura numerous times, ticked off Morocco and Portugal in recent years Joe was looking for somewhere new to explore and with a lack of rider availability and some 'family stuff' going on the usual lads trip had to be swapped out for a couples trip...

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Why Loco Pre-Orders Make Sense With Brexit Round The Corner

Why Loco Pre-Orders Make Sense With Brexit Round The Corner I'm sure most of us are sick to the back teeth of hearing about it but Brexit is coming and will definitely impact on all businesses that buy stock in dollars and import said stock into the UK. Not many realise it but brand margins have become much tighter over the last 5yrs with wage bills escalating in the Far East, cost of shipping has also gone up and with...

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Solving The Big Guy Surf SUP Conundrum

Solving The Big Guy Surf SUP Conundrum It's fair to say that most guys with paddle surfing intentions don't necessarily fit into the 60-75kg sub 5'10 category so we have to ask ourselves how relevant are the volume to weight ratios and kit choices of our SUP surfing heroes? For most of us we have to pay for our kit and don't always have unlimited budgets to justify 2-3 boards so it comes down to compromise to a certain extent. Loco...

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Loco Tandem SUP Race League

Loco Tandem SUP Race League Hey Locos! If you've not already had a go on a tandem SUP where were you in 2018?! Unlike regular paddle boarding where it's all about you and either your surroundings, beating your peers to the line or smacking a sweet lip. Tandem SUP involves more teamwork, coordination and opens up a new dimension to multi-person stand up. With school and club pre-order deadlines almost upon us we're looking to promote our new race series. The...

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Cazz Lander Joins The Loco Race Team

Cazz Lander Joins The Loco Race Team You know you're doing something right as a brand when you have a double world record holder get in touch about racing for you.  What a refreshing change to the usual circus of trying to secure race talent where board discount and free stuff seems to ultimately rule who rides what. We thought we'd catch up with Cazz for a quick interview to find out a bit more about her and her plans for...

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Top Tips For Making A Great SUP Edit

Top Tips For Making A Great SUP Edit

Top Tips For Making A Great SUP Edit Hey Locos! So we've been making SUP edits for some time now with varying degrees of success. In the early days we were limited by equipment, in fact we only had a GoPro Hero2 and a handful of mounts which were pretty poor by today's standards.  Sure you could get the job done if you were under 5'10 tall, chummed a fish-eye POV and didn't mind airing your steamed up housing every 15...

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Become A Loco 2018 SUP Ambassador or Rider

Become A Loco 2018 SUP Ambassador or Rider

Become A Loco 2018 SUP Ambassador or Rider Hey Locos! It's that time of year again when we're on the hunt for some motivated SUP Ambassadors and talented team riders to help promote our beautiful performance-driven products for 2018. Ambassadors We're particularly interested in SUP instructors for our inflatable range (aka iSUPs) but will also consider active types who love taking photos of their adventures and posting it all over social media. It helps if you live in a beautiful location or travel...

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Loco Secret Summer SUP Sale

Loco Secret Summer SUP Sale

Loco Secret Summer SUP Sale Hey Locos!! The cat is NOW out of the bag and after just 48hrs our subscribers are certainly taking advantage of these great deals. We're now opening up the sale more widely but to qualify for the prices listed below you MUST sign up to our newsletter which isn't all bad as you'll be first to find out about future offers including our pre-orders for 2018 where you'll see a keenly priced foil board to blow...

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