As some of you may know it’s been a challenging 18 months health-wise for Loco front man Joe, consequently the usual levels of SUP stoke and team talent harvesting have had to take a backseat regrettably. Thankfully he’s now back in the room and looking to drive things forward for the rest of this season […]
As most of our fans will already know Loco boss Joe usually jets off somewhere sunny for some winter waves when the UK SUP season quietens down. Having visited the brand’s spiritual home in Fuerteventura numerous times, ticked off Morocco and Portugal in recent years Joe was looking for somewhere new to explore and with […]
Why Loco Pre-Orders Make Sense With Brexit Round The Corner I’m sure most of us are sick to the back teeth of hearing about it but Brexit is coming and will definitely impact on all businesses that buy stock in dollars and import said stock into the UK. Not many realise it but brand margins […]
Solving The Big Guy Surf SUP Conundrum It’s fair to say that most guys with paddle surfing intentions don’t necessarily fit into the 60-75kg sub 5’10 category so we have to ask ourselves how relevant are the volume to weight ratios and kit choices of our SUP surfing heroes? For most of us we have […]
2019 Loco Rider Ambassador & SUP School Scheme Hey Locos! After another fantastic season of SUP sales and product development we’re now casting our minds forward to 2019. For those who keep up with our facebook page or instagram you’ll have already seen that we’ve made some fantastic steps forward with our new hard race board, the […]
Become A Loco 2018 SUP Ambassador or Rider Hey Locos! It’s that time of year again when we’re on the hunt for some motivated SUP Ambassadors and talented team riders to help promote our beautiful performance-driven products for 2018. Ambassadors We’re particularly interested in SUP instructors for our inflatable range (aka iSUPs) but will also […]
Loco Secret Summer SUP Sale Hey Locos!! The cat is NOW out of the bag and after just 48hrs our subscribers are certainly taking advantage of these great deals. We’re now opening up the sale more widely but to qualify for the prices listed below you MUST sign up to our newsletter which isn’t all […]
Scottish SUP Surfing & Racing Champ Neil Craig Talks to SUP Mag UK After some fantastic performances in the Scottish SUP Surfing and SUP Racing ISA qualifiers last year, Neil has certainly put himself on the map as a multi-discipline stand up paddle boarder. When you consider he juggles running a building company and being […]
East Coast SUP Hustle After another ‘decent size swell’ famine for a few weeks and some uninspiring local beach break sessions, Loco boss Joe was desperate for this paddle surfing fix! Magic Seaweed suggested it might well happen at last weekend but as with all interesting forecasts they tend to run over into midweek when […]
The Coast With The Most Well Almost Winter, at least here in the UK, is the season that separates the wheat from the chaff when it comes to paddle surfing. For most the dark nights, freezing temperatures and often challenging conditions are enough to put their ride of choice into hibernation until the weather turns […]
