The Canarian SUP Debacle Heading back to Fuerteventura after a couple of years' break was always going to be a challenge as shortly after my last visit life started to unravel. A combination of stress, some healthier life choices (after many years of not to so healthy life choices), a seriously ill parent and moving house lead to massive panic attack at the side of the road which resulted in ongoing anxiety, an irregular heartbeat and a bout of depression....
As some of you may know it's been a challenging 18 months health-wise for Loco front man Joe, consequently the usual levels of SUP stoke and team talent harvesting have had to take a backseat regrettably. Thankfully he's now back in the room and looking to drive things forward for the rest of this season and into 2020 and beyond. If you can see yourself as a Loco brand ambassador and are well-versed in self-promotion across social media we...
As most of our fans will already know Loco boss Joe usually jets off somewhere sunny for some winter waves when the UK SUP season quietens down. Having visited the brand's spiritual home in Fuerteventura numerous times, ticked off Morocco and Portugal in recent years Joe was looking for somewhere new to explore and with a lack of rider availability and some 'family stuff' going on the usual lads trip had to be swapped out for a couples trip...
Why Loco Pre-Orders Make Sense With Brexit Round The Corner I'm sure most of us are sick to the back teeth of hearing about it but Brexit is coming and will definitely impact on all businesses that buy stock in dollars and import said stock into the UK. Not many realise it but brand margins have become much tighter over the last 5yrs with wage bills escalating in the Far East, cost of shipping has also gone up and with...
Solving The Big Guy Surf SUP Conundrum It's fair to say that most guys with paddle surfing intentions don't necessarily fit into the 60-75kg sub 5'10 category so we have to ask ourselves how relevant are the volume to weight ratios and kit choices of our SUP surfing heroes? For most of us we have to pay for our kit and don't always have unlimited budgets to justify 2-3 boards so it comes down to compromise to a certain extent. Loco...
2019 Loco Rider Ambassador & SUP School Scheme Hey Locos! After another fantastic season of SUP sales and product development we're now casting our minds forward to 2019. For those who keep up with our facebook page or instagram you'll have already seen that we've made some fantastic steps forward with our new hard race board, the Motion as well as upping our game across iSUPs with the introduction of the new 17' Motion Air Tandem and 10'5'' Amigo Air alongside producing some...
Become A Loco 2018 SUP Ambassador or Rider Hey Locos! It's that time of year again when we're on the hunt for some motivated SUP Ambassadors and talented team riders to help promote our beautiful performance-driven products for 2018. Ambassadors We're particularly interested in SUP instructors for our inflatable range (aka iSUPs) but will also consider active types who love taking photos of their adventures and posting it all over social media. It helps if you live in a beautiful location or travel...
Loco Secret Summer SUP Sale Hey Locos!! The cat is NOW out of the bag and after just 48hrs our subscribers are certainly taking advantage of these great deals. We're now opening up the sale more widely but to qualify for the prices listed below you MUST sign up to our newsletter which isn't all bad as you'll be first to find out about future offers including our pre-orders for 2018 where you'll see a keenly priced foil board to blow...
Scottish SUP Surfing & Racing Champ Neil Craig Talks to SUP Mag UK After some fantastic performances in the Scottish SUP Surfing and SUP Racing ISA qualifiers last year, Neil has certainly put himself on the map as a multi-discipline stand up paddle boarder. When you consider he juggles running a building company and being a family man as well as managing to fit in numerous cross-fit and strength sessions each week it's amazing he has time for any kind...
East Coast SUP Hustle After another 'decent size swell' famine for a few weeks and some uninspiring local beach break sessions, Loco boss Joe was desperate for this paddle surfing fix! Magic Seaweed suggested it might well happen at last weekend but as with all interesting forecasts they tend to run over into midweek when the daily grind necessitates doing some 'actual work' rather than swanning off to the coast all day. Praise be to Neptune, Joe's schedule was pretty clear...
