The Canarian SUP Debacle Heading back to Fuerteventura after a couple of years' break was always going to be a challenge as shortly after my last visit life started to unravel. A combination of stress, some healthier life choices (after many years of not to so healthy life choices), a seriously ill parent and moving house lead to massive panic attack at the side of the road which resulted in ongoing anxiety, an irregular heartbeat and a bout of depression....
As some of you may know it's been a challenging 18 months health-wise for Loco front man Joe, consequently the usual levels of SUP stoke and team talent harvesting have had to take a backseat regrettably. Thankfully he's now back in the room and looking to drive things forward for the rest of this season and into 2020 and beyond. If you can see yourself as a Loco brand ambassador and are well-versed in self-promotion across social media we...
As most of our fans will already know Loco boss Joe usually jets off somewhere sunny for some winter waves when the UK SUP season quietens down. Having visited the brand's spiritual home in Fuerteventura numerous times, ticked off Morocco and Portugal in recent years Joe was looking for somewhere new to explore and with a lack of rider availability and some 'family stuff' going on the usual lads trip had to be swapped out for a couples trip...
Why Loco Pre-Orders Make Sense With Brexit Round The Corner I'm sure most of us are sick to the back teeth of hearing about it but Brexit is coming and will definitely impact on all businesses that buy stock in dollars and import said stock into the UK. Not many realise it but brand margins have become much tighter over the last 5yrs with wage bills escalating in the Far East, cost of shipping has also gone up and with...
2019 Loco SUP Race Team Recruiting Now Hey Locos!! As you may or may not know we've been working on a performance 14' race shape over the last 9 months. What was originally meant to be made in our factory ended up being made in a garage in South Shields due to a few unfortunate events so it wasn't quite the polished finished article our customers know and love. All that being said Joe's first attempt at making a board turned...
Become A Loco 2018 SUP Ambassador or Rider Hey Locos! It's that time of year again when we're on the hunt for some motivated SUP Ambassadors and talented team riders to help promote our beautiful performance-driven products for 2018. Ambassadors We're particularly interested in SUP instructors for our inflatable range (aka iSUPs) but will also consider active types who love taking photos of their adventures and posting it all over social media. It helps if you live in a beautiful location or travel...
Loco Secret Summer SUP Sale Hey Locos!! The cat is NOW out of the bag and after just 48hrs our subscribers are certainly taking advantage of these great deals. We're now opening up the sale more widely but to qualify for the prices listed below you MUST sign up to our newsletter which isn't all bad as you'll be first to find out about future offers including our pre-orders for 2018 where you'll see a keenly priced foil board to blow...
Loco Surfing Reports On The SUP Punks East Coast Social Born out of frustration with a national series exclusively run at beach breaks in the South West, the concept of forecast-driven competitive paddle surfing series had been bounded around by a few of the Northern-based riders over the colder winter months. With a dismal forecast predicted for the first BSUPA date at Saunton Sands which was ultimately cancelled it seemed logical to offer an alternative arena for competitive paddlers to come...
Loco iSUP Ambassadors & Riders Wanted For 2017 Despite Loco's long held view that composite boards offer much better performance in both competitive wave and serious race environments; newbies, schools, those with limited storage/transport options and of course travelling paddlers seem to like inflatable boards so we've come to the conclusion that we might have been missing a trick the last couple of years. With this in mind, we developed a dynamic and well thought out range of premium iSUPs for...
Two Podium Finishes for Team Loco in the BSUPA SUP Surfing Nationals Round 1 Despite an early heads up as to a dire forecast from team rider and Devon local Sean Facey boss man Joe and team grom Finn 'Burgers' Gamblin decided to make the 500 mile pilgrimage down from the North East to take part in last weekend's Round 1 of the BSUPA Nationals at Puttsborough. With a board delivery in Bournemouth to work into the proceedings 7hrs soon...
