Three years ago when Joe took the brave step of starting Loco with zero industry experience he could have only dreamt about the uptake the brand has seen both in the UK and across Europe.

After a season of learning how to incentivise distributors properly, Loco is now well placed to distribute their growing range of SUP, surf, kite and windsurf boards, quality accessories and merchandise worldwide.

If you like what Loco is doing now is a great time to get in touch. We’ll consider enquiries from 1 x 20ft container upwards and will support distributors with a proportion of their stock with boards at cost as our constribution to their marketing effort. The idea behind this is to make it possible to get talanted riders on our kit for a minimal amount so they are seen on Loco and the brand becomes popular through association with talent.

To initiate discussions please drop Joe a line at or