Loco
Loco have been at the forefront of stand up paddleboarding for over a decade. We continue to be the #1 choice for competitive SUP racers, paddle surfers and endurance paddlers. We pride ourselves on being a passionate British boutique SUP brand based in the North East of England with an international customer base.
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Loco is the UK’s original stand up paddle boarding brand. We were born out of teaching and competitive paddle surfing with Loco boss Joe setting up one of the first SUP schools in the country alongside being a super keen cross-discipline wave head. Consequently it’s no surprise our roots are firmly planted in hard boards with competitive SUP surfing and SUP racing athletes choosing our shapes over the marketing machine noise of the large windsurfing brands time and time again. Loco is proud to work with some of the world’s best custom shapers, initially in Fuerteventura but more recently back home in the UK.