Loco
Loco have been at the forefront of stand up paddleboarding for over a decade. We continue to be the #1 choice for competitive SUP racers, paddle surfers and endurance paddlers. We pride ourselves on being a passionate British boutique SUP brand based in the North East of England with an international customer base.
Hottest SUPs
2023 LOCO SUP RANGE
Shop By Categories
Who are we
Loco is the UK’s original stand up paddle boarding brand. We were born out of teaching and competitive paddle surfing with Loco boss Joe setting up one of the first SUP schools in the country 16 years ago. He is also a super keen cross-discipline waterman. Consequently it’s no surprise our roots are firmly planted in performance paddling. We have gained a name for ourselves in competitive SUP surfing & racing through our innovative R&D programme coupled with our collaborations with some of the most exciting athletes in the UK & Europe. We have embraced the more recreational side of the stand up paddleboarding but unlike others we base many of our iSUPs on proven hardboard designs, utilise the latest techniques and materials and really think about the end user's paddling experience. We want our customers to enjoy their time on the water and buy from again and again.