Performance First. Since 2007.

British-designed SUP, surf and foil equipment
MEET JOE THWAITES

Founder-led. Rider-developed.

Loco is led by Joe Thwaites — a competitive paddle surfer and lifelong cross-discipline waterman, not a catalogue marketer.

Joe has competed at national level and travelled the world chasing serious conditions across SUP surfing, surfing and windsurfing. He is now bringing that same hands-on approach to winging and foiling.

  • 🌊 Real advice from someone who rides the equipment
  • 🛠️ Boards developed for demanding UK and European conditions
  • 📞 Direct access to Joe before and after you buy

Built for performance — proven on the water

  • 🏆 British championship-winning riders have chosen Loco equipment.
  • ⚡ A Loco race board recorded the fastest board performance at the sprint championships in Nottingham.
  • 🌊 Our whitewater shapes are trusted and revered by some of the UK’s leading paddlers.
  • 🪽 Surf, race, whitewater, foil and wing products are developed around real rider feedback.
  • 🇬🇧 Designed for the conditions British and European riders actually face.

To find out more about what others think about our paddleboards, foil board offerings, SUP paddles and accessories be sure to check out customer video reviews on the product pages alongside links to objective print reviews from SUP International Mag and Stand Up Paddle Mag UK.

Talk to the person behind the boards

Choosing a performance board from a size chart is rarely enough. Tell Joe your weight, experience, ambitions and local conditions and he’ll recommend the right shape and size — even if that means steering you away from the most expensive option.

Need a straight answer? Use the Board Finder or message Joe on WhatsApp for personal advice.

Why serious riders trust Loco

🏄 Founder-led

Joe remains directly involved in design, testing and customer advice.

🏆 Championship-proven

Loco boards have been ridden by British champions and performance-focused team riders.

🌊 Tested in real conditions

Our designs are developed for UK surf, race, whitewater and foil conditions — not showroom specifications.