As some of you may know it's been a challenging 18 months health-wise for Loco front man Joe, consequently the usual levels of SUP stoke and team talent harvesting have had to take a backseat regrettably. Thankfully he's now back in the room and looking to drive things forward for the rest of this season and into 2020 and beyond. If you can see yourself as a Loco brand ambassador and are well-versed in self-promotion across social media we...
As most of our fans will already know Loco boss Joe usually jets off somewhere sunny for some winter waves when the UK SUP season quietens down. Having visited the brand's spiritual home in Fuerteventura numerous times, ticked off Morocco and Portugal in recent years Joe was looking for somewhere new to explore and with a lack of rider availability and some 'family stuff' going on the usual lads trip had to be swapped out for a couples trip...
Why Loco Pre-Orders Make Sense With Brexit Round The Corner I'm sure most of us are sick to the back teeth of hearing about it but Brexit is coming and will definitely impact on all businesses that buy stock in dollars and import said stock into the UK. Not many realise it but brand margins have become much tighter over the last 5yrs with wage bills escalating in the Far East, cost of shipping has also gone up and with...
Solving The Big Guy Surf SUP Conundrum It's fair to say that most guys with paddle surfing intentions don't necessarily fit into the 60-75kg sub 5'10 category so we have to ask ourselves how relevant are the volume to weight ratios and kit choices of our SUP surfing heroes? For most of us we have to pay for our kit and don't always have unlimited budgets to justify 2-3 boards so it comes down to compromise to a certain extent.Loco...
Loco Tandem SUP Race League Hey Locos!If you've not already had a go on a tandem SUP where were you in 2018?! Unlike regular paddle boarding where it's all about you and either your surroundings, beating your peers to the line or smacking a sweet lip. Tandem SUP involves more teamwork, coordination and opens up a new dimension to multi-person stand up. With school and club pre-order deadlines almost upon us we're looking to promote our new race series. The...
Cazz Lander Joins The Loco Race Team You know you're doing something right as a brand when you have a double world record holder get in touch about racing for you. What a refreshing change to the usual circus of trying to secure race talent where board discount and free stuff seems to ultimately rule who rides what.We thought we'd catch up with Cazz for a quick interview to find out a bit more about her and her plans for...
2019 Loco Rider Ambassador & SUP School Scheme Hey Locos!After another fantastic season of SUP sales and product development we're now casting our minds forward to 2019. For those who keep up with our facebook page or instagram you'll have already seen that we've made some fantastic steps forward with our new hard race board, the Motion as well as upping our game across iSUPs with the introduction of the new 17' Motion Air Tandem and 10'5'' Amigo Air alongside producing some...
2019 Loco SUP Race Team Recruiting Now Hey Locos!!As you may or may not know we've been working on a performance 14' race shape over the last 9 months. What was originally meant to be made in our factory ended up being made in a garage in South Shields due to a few unfortunate events so it wasn't quite the polished finished article our customers know and love. All that being said Joe's first attempt at making a board turned...
Loco Summer SUP Sale 2018 Hey Locos!!Hope everyone has been having a great spring & summer of paddle boarding so far! We've been having a real blast up here on the North East coast. The waves have been small but still usable or it's been flat calm but you can't fault splashing around when the weather hits mid 20s temps with BBQ and cold beer to refuel!Ever looking forwards to our next container of beautifully crafted hard boards and our...
Top Tips For Making A Great SUP Edit Hey Locos!So we've been making SUP edits for some time now with varying degrees of success. In the early days we were limited by equipment, in fact we only had a GoPro Hero2 and a handful of mounts which were pretty poor by today's standards. Sure you could get the job done if you were under 5'10 tall, chummed a fish-eye POV and didn't mind airing your steamed up housing every 15...
