SUPDirect – Why Buy Paddle Boards Direct from Loco
Why Buy Loco Paddle Boards Direct: Beyond SUPDirect and Resellers
When it comes to purchasing paddleboards and gear, buying direct offers significant advantages over shopping at big-box retailers or resellers. While websites like SUPDirect may offer convenience, they typically just drop-ship boards from established brands, without offering the same level of customization or direct relationship that you get when you buy from a full-fledged B2C paddleboard brand like Loco.
At Loco, we believe in providing top-quality paddleboards at affordable prices while maintaining a direct connection to our customers. We design, test, and sell our boards directly to you, cutting out the middleman and offering better value, better support, and an overall better experience. Let’s take a look at why buying from Loco is a smarter option compared to SUPDirect and other resellers.
Better Value, Better Support – Why Buying Direct Is Worth It
When you buy from SUPDirect or a similar reseller, you’re not just paying for the board itself — you’re paying for the middleman’s markup, their overhead, and the added costs that come with running a large store. These resellers are focused on offering boards from established brands and selling them at a marked-up price, which means you’re paying for their profit margin rather than getting the best deal.
By buying direct from Loco, you’re getting pro-level gear at a better price because we don’t need to mark up our products for the sake of resellers. Loco boards are sold straight from the designers to the paddler, so there’s no extra markup. This means you’re getting better value for your money, and it also means you get more for your investment in premium paddleboards.
But it’s not just about price — when you buy directly from Loco, you’re getting real advice and guidance from the people who actually use the gear. We don’t just sell boards; we ride them, test them, and perfect them. You can trust that the advice you get from Loco is based on real experience and knowledge, not just a sales pitch.
Faster Warranties, Real Relationships – Why Direct Is Better
One of the biggest drawbacks of buying from a reseller like SUPDirect is that when something goes wrong, you’ll likely find yourself stuck in a cycle of customer service calls and emails, being passed from one department to another. The problem with drop-shipped products is that the company selling the board isn’t the one responsible for making sure it’s right — they just act as a middleman.
When you buy directly from Loco, you deal with us directly. If something goes wrong with your board, whether it’s a warranty issue or a problem with a part, we are your first point of contact. This means faster responses, clear communication, and quicker resolutions — without having to navigate through customer service departments that don’t know your board or your needs.
At Loco, we value real relationships with our customers. We don’t just sell boards; we support paddlers at every stage of their journey. If you ever have an issue with your board, we’ll make sure it’s addressed quickly and effectively. Our dedicated team knows our products inside and out, and we stand behind them every step of the way.
Why Loco Goes Direct – No Middlemen, No Markup
At Loco, we’ve always believed in rider-first pricing and exceptional customer service. We cut out the middlemen to ensure that you get the best possible price on our premium boards without paying for someone else’s commission. Our approach is straightforward: solid boards, top-spec parts, and support that actually shows up.
When you buy from Loco, you’re getting boards that are built for real paddlers, by real paddlers. We know exactly what works on the water because we use our own boards, and we test them rigorously before they ever make it to the market. By bypassing resellers like SUPDirect, we can pass on the savings to you while providing the level of customer support that only a direct brand can offer.
With Loco, there’s no overinflated pricing. We offer the same premium boards that you’ll find at other resellers, but at a more competitive price. We don’t need to rely on a third party to sell our products, which means you’re paying for the board — not someone else’s profit margin.
Why Loco Is the Better Alternative to SUPDirect and Other Resellers
Unlike SUPDirect, which simply dropships products from established brands, Loco is a fully-fledged paddleboard brand that designs, tests, and sells our own boards directly to you. We’ve built our reputation by offering high-quality gear with real-world performance, tailored specifically to the needs of European paddlers.
Here’s why Loco is the better choice:
- Better Value – You get pro-level paddleboards at lower prices by buying directly from Loco, without the additional markup from resellers like SUPDirect.
- Real Expertise – When you buy from Loco, you’re talking to paddlers who use the gear, not just someone looking to make a sale. We offer personalized support, and our team can give you tailored advice based on real-world experience.
- Faster, More Efficient Warranties – You deal directly with us for any warranty issues, meaning faster resolutions and better customer service compared to resellers who often pass you along to third-party customer service teams.
- Designed for European Paddlers – Unlike boards that are designed primarily for Hawaiian conditions, Loco boards are made for the diverse waters of Europe — from choppy coastlines to flatwater lakes, ensuring you get a board that suits your environment.
- Direct Pricing – We believe in transparent pricing that gives you value for money, without relying on resellers who inflate costs. Loco’s pricing reflects the actual cost of quality design and materials, with no middleman involved.
Conclusion: Why Buying Direct from Loco Is the Smart Choice
When it comes to buying a paddleboard, buying direct from Loco means better value, better customer support, and more performance for your money. We design, test, and sell our boards directly to you, which allows us to offer premium gear at competitive prices without the markup of resellers like SUPDirect.
By choosing Loco, you’re not just getting a board — you’re getting a direct relationship with a brand that is passionate about paddleboarding. Whether you’re looking for a high-performance board, expert advice, or fast warranty support, Loco delivers on all fronts. So, skip the middleman and get the best boards and service from the people who know the sport best.
Ready to upgrade your gear? Check out Loco’s range of paddleboards and experience the difference of buying direct.
