Loco Blog
Most people buy their first inflatable paddleboard and regret it within two summers. The seams lift. The board goes soft before it holds pressure. The bag splits. Then they buy again — this time properly. UK paddlers are getting wise...
Continue reading
Walk the beach at Croyde on a 3-foot swell day and you'll spot them. Riders on big boards, paddles swinging, dropping into waves that most shortboarders paddle straight past. That's surf SUP. And it's growing fast. British Canoeing participation data...
Continue reading
Hydrofoiling has always looked incredible. It has also, for most people, looked completely out of reach. The learning curve is brutal, the equipment is expensive, and flat-water windows in the UK are short. Foil assist SUP changes that calculation. It...
Continue reading
A contrarian take on half-baked product launches flooding the foiling market You're not a customer anymore. You're an unpaid R&D department. Somewhere between the venture capital, the trade show renders, and the influencer unboxings, the foiling industry quietly changed the...
Continue reading
Ready for a board that matches your style? Browse our full Surf SUP collection to see every option side by side. Picking a surf-specific stand-up paddleboard matters more than most people think. The wrong shape or size turns good waves...
Continue reading